Modern Marketing Manifesto

We are modern marketers. 

We are entrepreneurs, business owners, marketers, solopreneurs, creators, knowledge workers, coaches, consultants, writers, musicians, artists, educators, influencers, and podcasters.

We build global audiences to teach, inspire, connect, and entertain.

 

We keep it simple. 

We focus on the 80/20 of the 80/20. Less. But better. 

Choosing to build our businesses online selling products and services with high profit margins.

Prioritizing simplicity and efficiency in our operations. 

 

We define our own destinies. We create our own luck. 

We are ambitious, hard-working, and determined. 

Committed to a better life today, and tomorrow. 

We are long-term thinkers who build assets that compound exponentially over time.

We know we are at the beginning of the Information Revolution and an even bigger Creator Economy,

 

We value people over profits.

An ethical but counterintuitive approach to business that always seems to result in more profits than we could have ever imagined. 

Our name and reputation are everything. 

 

We create marketing that is valuable in and of itself.

We are proud of who we are, what we do, and the positive impact we have on our clients and customers' lives.

We create marketing and messages that people want, and that make their lives better.

 

We create Superfans.

We make the lives of those we seek to serve better both through the products and services we sell as well as through the marketing and messages we create to do so. 

 

We prioritize lifestyle design.

We love what we do, but we work to live, not live to work and we design our businesses accordingly.

We know there are far more important things in life than just blindly chasing zeros to add to the bottom line.

 

We live the dream.

We live the kind of life that other people say is impossible. 

4 hour work days, 3 month vacations, and $1 million dollar years

Complete control over what we work on and who we work with.

The freedom to do everything we want…and nothing we don’t.