The Perfect Email Script 

13-Part Framework To Write Cold Emails That Get Responses

Author: Adam Erhart

Part 1: From name

Part 2: Subject line

Part 3: Preview text

(Image with examples for Parts 1, 2, and 3 immediately below)

Part 4: Greeting

Hi (prospect name),

Part 5: Offer

Would you like (irresistible offer)? 

Part 6: Acknowledging Resistance

Honestly, there is no catch.

Part 7: Fleeting Attraction

As I was looking through your website I saw that (something you have in common) and I thought you might really like this. 

Part 8: Quick Intro

Just as a quick intro, I run/own/operate a (business/agency/company) based in (where you’re from) specializing in (what you do) for (who your target market is). 

Part 9: Social Proof

Option1: We recently (big accomplishment).

Option 2: We recently worked with (big names) to help them (achieve desired result).

Part 10: Why?

So I am reaching out to a few (target market) who I think we could help to (achieve desired result). 

In return, all we ask for is (small request) if you're happy with it.

Part 11: CTA 

Let me know your thoughts or if you'd prefer to go through the above in more detail feel free to also book any time at: (insert calendar link here). 

Part 12: Sign off

Cheers,

(your name)

Part 13: PS Magic

PS - (quickly sum it up again here. Many people automatically scroll to the bottom and read the PS line first).

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